Here’s the thing…we are anything but average.
We’re unconventional, try new things, go with our gut, and we’re bold and brave. We’re not for everyone but if this sounds like the kind of comms agency that appeals to you, keep on reading!
We work in the office at least three days per week, with one day at home. We’re flexible, promise, but believe in team energy and collaboration, therefore you must be willing, and want to work in an office environment Tuesday, Wednesday and Thursday weekly.
For this position, you will be required to work from home (or in the office, should you choose) on a Friday. Mondays are your ‘day off’ – but this must be flexible, dependent on client requirements and workloads - it is not a given.
A variation of this working arrangement is not possible due to other team arrangements.
We’re based in Ballynahinch so please do be mindful of this when applying.
Key to being successful in your application / this role is that:
This could be your time to shine at RNN - and to really make your mark.
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Reporting to the MD, you'll be a key player in RNN Communications' success and growth. You’ll lead the charge in client services, build strong relationships, pitch exciting projects, and ensure everything runs smoothly and profitably.
You'll juggle leadership and hands-on project management, making you essential to our team. You'll embody our agency's values, ensuring we deliver on our promises to clients.
Read on to find out more about the role…
Key Points and Requirements:
Responsibilities:
Qualifications & Experience:
Skills & Abilities:
Other Points:
Benefits
At RNN Communications, we believe in rewarding hard work with fantastic benefits that make life more enjoyable and balanced. Here’s what you can look forward to:
Join us at RNN and be a part of a team that values creativity, flexibility, and fun.
Deadline: Fri 12th September 2025
If you have any questions or wish to apply for the role, please email: sinead@rnncommunications.com
This AI charter has been introduced to ensure that we use artificial intelligence ethically and responsibly within our PR Agency as we continue to use AL tools in our day-to-day operations.
At RNN, the team commits to:
What’s the difference between PR and advertising? Why does it matter, and when should you use one, the other, or both?
Let’s set the record straight - Grab a cuppa, we’re diving in.
PR and advertising are often lumped together like twins in the same ‘marketing family’, probably because they both involve getting your message out into the world. But in reality, they’re more like distant cousins who show up to family weddings wearing very different outfits.
Advertising: Loud, Proud, and in Control
Advertising is the most direct and controlled way to get your message out into the world. You pay for the space, you craft the message, and you decide exactly when and where it appears. It’s polished, precise, and purpose-built to grab attention.
The benefits?
Perfect for:
But here’s the catch: people know it’s an ad. They’ve seen a thousand of them today already. There’s a level of emotional detachment. Even the best ads rarely get a standing ovation.
PR: Strategic, Subtle, and Built on Trust
Public Relations on the other hand, takes a thoughtful and strategic approach to communication. Instead of buying attention, PR earns it through compelling storytelling, strong media relationships, and well-timed communication. It’s about influencing opinion, not dictating it, and building credibility that advertising alone can’t buy.
The benefits?
Ideal for:
The downside? You can’t force it. You can pitch a brilliant story, but if the journalist says no, that’s it. There are no guarantees.
Still a bit fuzzy?
No worries, there’s a quick way to think about it: Advertising is like putting up a bright, flashy billboard on a busy highway. You design the message, pick the location, and pay for everyone passing by to see it.
PR is like getting a glowing recommendation from a trusted friend, someone vouches for you, and people are naturally more inclined to listen because they trust that source.
What About Measurement?
Advertising is a digital marketer’s dream. You can track every click, every conversion, every pound spent. PR? Is a bit trickier. Sure, you can measure:
But PR is also about the stuff that’s harder to quantify trust, reputation, influence, relationships. It’s qualitative as much as it is quantitative. The trick is to know what success looks like before you start.
Common Misconceptions:
The Big Question… Which One Should You Use?
Let’s be honest, there’s no one-size-fits-all answer here. PR and advertising both have their place; it all depends on what you’re trying to achieve.
Go for Advertising when:
Lean on PR when:
Bringing It All Together
The real magic happens when PR and advertising work hand in hand. Imagine your PR team lands a standout piece in a respected media outlet - that kind of earned coverage builds credibility that money can’t buy. Now, your advertising team steps in to amplify that story through smart, targeted campaigns, making sure it reaches the right people at the right time. The result? A powerful blend of trust and visibility that creates real, lasting impact.
At the end of the day, PR and advertising each bring something unique to the table. One builds reputation and tells your story with authenticity, the other delivers precise, scalable messaging to drive action. Mastering both, and knowing when to use each, means you're not just getting noticed, you're building a brand that sticks.
Final Thoughts…
As a PR firm, we understand that true influence doesn’t stop at earned media. That’s why we offer advertising support too - so we can help you not just get into the spotlight, but stay there, confidently and strategically.
PR and advertising aren’t rivals; they’re teammates. And when they play together? That’s when the magic REALLY happens.
For more information and support on our PR services, don’t be afraid to get in touch. We brew some seriously good coffee, and we love a chat!
Hello hello there!
At the time of writing, I asked ChatGPT how many people are using its services daily…here’s what it said:
The most recent and reliable data from OpenAI and industry coverage indicate that ChatGPT now processes about 2.5 billion prompts per day worldwide - a dramatic increase from approximately 1 billion daily prompts seen in late 2024.
Why this is important: this is roughly a 150% increase in six months from 1 billion in December 2024 – and in just a couple of years, it’s narrowing the gap on Google.
Google is by far the leader in search with approx 13 – 14 billion searches daily but Chat GPT is now in second place and climbing.
And it’s not just the stats…it’s how LLMs are weaving into day-to-day conversation. From initially reading about AI in PR news and tech newsletters, it’s now being much more commonplace. Recently, one of my pal’s 13 year olds asked me for advice for career options. We opened ChatGPT, worked through a series of questions, and after about 5 minutes, received 4-5 viable job suggestions that seemed to be nailed on based on my little pal’s personality, attributes and skills.
Another friend’s daughter used AI to help her write a letter to her mum pitching why now was the time to get her nose pierced, and at our gym, ChatGPT is the ‘go-to’ for recipe suggestions, counting macros and nutrition info.
But how will this impact brands and organisations?
Two words: SEARCH and RECOMMENDATIONS
In 2025, people aren’t just Googling, they’re asking ChatGPT about sectors, businesses or for recommendations. If the LLM model can’t find or verify you, you don’t exist.
ChatGPT is making recommendations and how you’re represented online is its source. No representation and you’ll lose out.
I recently asked several questions with regards to our clients – thankfully, most ranked well - but in some instances, especially with regards to one professional services client, they were surprisingly further down the rankings, which is a clear red flag to me.
The world is changing…what worked in the last ten years, or even last year, has evolved and new tactics are required to stay relevant online and for a new wave of consumers who will be AI natives.
CredAIble is a strategic PR offering that helps brands increase their presence, accuracy, and influence in AI-powered platforms like ChatGPT, Google Gemini, Claude, and Perplexity.
Essentially, it offers AI visibility optimisation, and the goal is to ensure our clients' brands are discoverable, cited, and correctly positioned in AI-generated answers across tools now replacing search.
CredAIble helps brands understand, shape and strengthen their digital perception and footprint, delivering a digital footprint for clients through both organic and paid for content creation that’s relevant and is ranked.
Do you want to be the ‘go to’ business for ‘five star stays in Northern Ireland’, ‘best beds in Ireland’, ‘top accountants in County Down’, ‘cleanest energy drinks in Ireland’ and so on…if so, we need to work hard to gain relevancy and the attention of LLMs (large language models).
Step 1: Digital reputation audit
Step 2: Reputation blueprint
Step 3: Activation: Making your brand discoverable
We implement the strategy, identifying the best moments, media, and channels to influence - aligning with how AI platforms gather and interpret brand information.
Step 4: Continuous monitoring & sentiment optimisation
The digital landscape - and how LLMs interpret it - is constantly evolving. We ensure your brand stays visible and accurately positioned with ongoing analysis and optimisation.
So, you’ve heard it here first. The official launch of CredAIble is coming soon, and we’ll be providing more details on how the service can help clients. In the meantime, if you’re keen to discuss this, please do reach out to me on riki@rnncommunications.com
For now, it’s over and out.
Riki
PS - if you’re a little scared of AI - don’t worry, we were too. As a starting point, why not check out what ChatGPT says about your business? And the current advice is to have a paid account to ensure your data is secure, and also, turn off ‘learning mode’. You can do this via: Your Profile > Settings > Data Controls > Improve the model for everyone > Switch off the toggle.
Want to stay ahead of the curve? 🤔
Here’s the monthly roundup of social media platform updates shaping strategy for creators, brands, and PR professionals.
TikTok debuted AI tools to help generate ads faster:
Key Takeaway
This reflects a social media landscape that is increasingly centred on automation, relevance, and commerce, where algorithms and AI-driven tools are shaping how content is discovered and consumed.
As platforms continue to prioritise personalised experiences and seamless shopping features, brands that remain agile and adapt quickly to these changes will have a clear advantage. Those who experiment with emerging creative formats, such as interactive content, short-form video, and augmented reality will not only capture attention but also foster deeper engagement.
By staying ahead of social media trends and leveraging the latest tools, brands can cut through the noise and truly stand out in a crowded digital space.
If you'd like to learn more about our social media services, feel free to get in touch with us at riki@rnncommunications.com - we'd love to hear from you!
Hello hello there!
Last week, I completed a Driving Leadership in AI course with the Artificial Intelligence Collaboration Centre, and it was an eye-opener. So many learnings from the course but central is the seismic change that AI will have, not just in our workplaces, but in life. This is the biggest change since the introduction of the internet - even bigger some might say – and for me, this means there are two immediate takeaways:
Recently, we have just commenced a significant sampling campaign for a FMCG brand across Ireland and Northern Ireland. The goal is to reach thousands of people, encourage them to taste the product and engage with consumers in a fun way that’s reflective of the brand’s personality.
The actual sampling delivery is relatively straightforward, but the devil is in the detail of the planning. Working across shopping centres and entertainment venues across Ireland and Northern Ireland, the logistics and coordination of the campaign were epic. Agreeing permits, insurance, the right team, stock quantities etc. takes time and can be frustratingly slow, but now, as the campaign comes to life, we’re reaping the rewards of all of the detailed planning with the various aspects of the campaign falling into place.
Here’s a blog by Tara on the campaign: https://rnncommunications.com/blog/sweet-success-how-experiential-marketing-is-driving-buzz-for-bazooka-candy/
The campaign has also reminded me of the value of getting back to basics. We’re as guilty as anyone of coming up with ‘big ideas’, new online concepts etc but for FMCG brands, people need to be reminded of your product and also encouraged to taste it. This leads to new customers, awareness, and ultimately sales.
Why ESG Matters
In addition to helping clients develop their ESG strategies, frequently delivering on the ‘S’ (social) element of ESG and working with social enterprises and charities within this arena, ESG forms an important part of many of our clients’ business and marketing plans.
A more sophisticated evolution of CSR that covers environmental, social and governance, ESG is no longer a ‘nice to have’ but a business imperative. It helps companies to future-proof their operations, meet stakeholder expectations, and build a sustainable competitive advantage in an increasingly transparent and values-driven world.
Discussing our ESG work, Sarah has published a more detailed blog post here: The Feel-Good Factor of ESG: Why Working in Social Matters & How to Strengthen Your ESG Communications Strategy - rnn communications
As a business, we’re currently undergoing our B-Corp assessment. This is a VAST BODY of work and not for the faint-hearted, even for a small organisation like ours. It takes funding and resources. We’ve started the process and have a timeline in place. I’m working with Sinead on this, and it’s rigorous, as it should be, but we’re getting there…slowly! Our summer project – RNN to transition to B-Corp – that’s the aim.
RNN Gets Lean
Not one to rest on our laurels, we’re never complacent. Last year, I was introduced to the concept of LEAN – generally a term for manufacturing companies that focuses on a systematic approach to minimising waste without sacrificing productivity in the manufacturing process. It originated from the Toyota Production System (TPS) in Japan and has since been widely adopted across industries worldwide.
This appealed to me immediately for two reasons:
I’m a Co-Founder of an entrepreneurs group called SOAR NI, and many of my fellow SOAR members have started to adopt LEAN processes within their businesses. We set up a study group and really started to delve into the LEAN processes and how they can be adapted and interpreted for our respective industries.
A company called Seating Matters here in Northern Ireland is leading the way with its Lean Made Simple - and so in late May, Jill, Sinead and I headed off to Seating Matters for a tour of the facility and to see how the business has created a vibrant culture using LEAN methodologies.
We were BLOWN AWAY. I have never been in a cleaner factory where the team is engaged, living and breathing LEAN values, and with team members of all levels confident to present to outsiders on how they have made LEAN decisions to improve their departments etc.
We had so many takeaways from the tour, and it gave us renewed vigour for LEAN. Since then, we’ve made a number of improvements at RNN with many more to go:
We’ve so much more to do, and it’s over to me to ensure I keep the momentum going, but one thing is for sure, RNN is getting LEAN!
Wishing you a super July. If you haven't booked that holiday, do. You will thank yourself for it later.
If you’ve any questions on the above or would like to get in touch, my inbox is always open: riki@rnncommunications.com
For now, it’s over and out.
Riki
At RNN Communications, we understand that ESG isn’t just a trend. All three pillars, Environmental, Social, and Governance, play a key role in how many of our clients operate, and it’s the Social element that strikes a particularly powerful chord with the team here at RNN.
Why? Because we don’t just love being social - we work in social. We use communication as a tool to
“Our vision is to be the voice of bold and brave businesses, brands and people, and to do good out our team, clients and the planet.”
Whether it’s supporting our clients on the development of their ESG strategies, elevating community and charity initiatives or amplifying the voices of purpose-led brands, we see every piece of content as an opportunity to do something meaningful.
Strengthening Your ESG Communications Strategy
Of course, it’s not enough to have a great ESG story, you need the right strategy to share it. Here’s how to strengthen your ESG communications plan, with a focus on the Social pillar, through a PR agency lens:
1. Create a Compelling ESG Narrative
Forget the dry, jargon-filled reports - your ESG journey deserves better! A compelling narrative brings your environmental, social, and governance efforts to life. Start by connecting your values to real people and real impact. What motivates your team? What change are you trying to drive in the world? At RNN Communications, we love turning big goals into bold stories that resonate. Think less “compliance,” more “compelling.” Because when your story is authentic, people don’t just listen - they lean in.
2. Engage Stakeholders with Empathy
Not all audiences care about the same thing, and that’s a good thing! Whether it's your team, customers, investors, or the local community, understanding what they value is key. Are they passionate about diversity and inclusion? Do they care about youth opportunities, mental health, or local impact? Meet them where they are. The best ESG comms feel personal, human, and heartfelt. That’s why we always lead with empathy - and why your stakeholders will thank you for it.
3. Be Transparent and Honest
Let’s be real: today’s audiences are savvy. They can spot greenwashing from a mile off. So skip the spin - honesty wins every time. Share the wins and the work-in-progress moments. Maybe your sustainability goals are ambitious, or maybe you’re just getting started. Either way, being open about your journey builds trust and credibility. As your PR partner, we’ll help you frame the truth in a way that’s clear, confident, and courageous. Transparency never goes out of style.
4. Use Multi-Channel Storytelling
Your ESG message deserves a spotlight, and not just in one place. From press releases and podcasts to Instagram reels and stakeholder newsletters, your communications should echo across all the right channels. Different platforms attract different audiences, so don’t keep your story in a single lane. Our job? To weave that message across touchpoints so it’s consistent, creative, and unforgettable. Think integrated, think dynamic, think: “Wow, they’ve really thought this through!”
5. Partner for Greater Impact
Want to supercharge your ESG impact? Don’t go it alone! Collaborating with the right partners, charities, local groups, even schools - can deepen your message and extend your reach. These partnerships aren’t just good for business, they’re good for the soul. Plus, shared campaigns mean shared credibility, which strengthens your brand. At RNN, we help match our clients with aligned partners that add meaning (and magic) to their ESG storytelling.
6. Report Progress with Personality
Spreadsheets are great for accountants, not so much for storytelling. Yes, the data is important. But it’s the stories behind the data that move people. Instead of just listing KPIs, highlight the humans behind the change: the employee who led a green initiative, the community group that benefited, or the intern inspired by your inclusion programme. Data + heart = impact. Bring your ESG reporting to life with personality, colour, and a human voice. We’ll help you do just that.
Call us selfish - The Feel-Good Factor Is Real
Every time we help a brand amplify their community initiative, support internal culture change, or shine a light on a sustainability success, we feel it: the feel-good factor.
Working in ESG, especially in the Social space, gives PR teams like ours the chance to create communications with impact, and we’re proud to be part of that journey.
At RNN Communications, we’re committed to helping businesses communicate with clarity, conscience, and creativity. So if your brand is doing good, let’s make sure the world knows about it.
PR and ESG in a nutshell…
In a nutshell, effective ESG communications:
That emotional connection is the difference between ticking a box and building a movement.
Elevate your ESG comms Strategy Today!
If you’re ready to elevate your ESG communications strategy, let’s talk!
Get in touch with the team at RNN Communications to find out more about the importance of ESG and how we can help you share your story, authentically and effectively.
