FAQs

We are a senior PR and communications consultancy operating across Northern Ireland and Ireland. We offer integrated services across PR, media relations, social media, influencer marketing, crisis management, and AI visibility optimisation through Cred.AI, all delivered by experienced consultants who work as a genuine extension of your team.

Good PR is measurable. At the start of every client journey, we map out and agree KPIs. We track media coverage, audience reach, sentiment, share of voice, and campaign impact, and we report transparently against the goals we’ve agreed with you upfront. Our Cred.AI service has measurement at its core and outlines how your brand is performing across AI platforms, which is increasingly where reputations are shaped.

Yes. We operate seamlessly across both markets, with in-depth knowledge of the media landscape, cultural nuances, and business environment on both sides of the border. Whether you need a campaign in one territory or a fully integrated cross-border strategy, we deliver consistency and quality throughout.

We work across a wide range of sectors - from global consumer brands and leading food and hospitality businesses to construction, renewables, manufacturing, retail, healthcare, energy, and the public sector. If your reputation matters and you're serious about strategic comms that deliver, we're the right partner for you. After all, the best client relationships are built on shared ambition. You win, we win.

Our preferred way of working is on a retainer basis, a model that allows us to function as a true extension of your team, and grow in knowledge and impact. PR is rarely a switch-on / switch-off activity and the impact of PR deepens with time, delivering even greater value for clients. That said, we also work on a project basis for clients with specific, time-bound needs. Many project clients return several times a year; others engage us annually for a particular campaign or moment. Whatever the model, our approach is the same, senior thinking, transparent pricing, and a commitment to delivering beyond the brief.

To discuss what the right model looks like for you, book a complimentary consultation

We work with international brands, leading Irish and Northern Irish companies, ambitious SMEs, and high-profile individuals. If you're serious about your reputation and ready to invest in communications that perform, we're the right partner.

We work with a range of budgets and tailor our approach accordingly, but it’s important that a budget is allocated as our time is our currency. The best starting point is a conversation; our complimentary strategic consultation gives you a clear picture of what's possible and what it would take.We work with a range of budgets and tailor our approach accordingly, but it’s important that a budget is allocated as our time is our currency. The best starting point is a conversation; our complimentary strategic consultation gives you a clear picture of what's possible and what it would take.

Yes. An outline of our services and indicative budget levels is provided as a starting point, but a tailored proposal is a different matter entirely. Every client is unique, and every proposal we write reflects that, requiring significant senior time, strategic thinking, and research. We invest it fully in every proposal we produce, therefore, for that reason, a fee is required for a bespoke proposal.

If your reputation matters, and it does, then PR has a role to play. Internal and external communications are vital to any thriving and growing business. Whether you're building a brand, protecting one, launching something new, or navigating a challenge, strategic communications counsel will always add value.

GEO (Generative Engine Optimisation) is the emerging discipline of ensuring your brand is visible, accurate, and well-represented across AI platforms like ChatGPT, Google Gemini, and Perplexity. As AI replaces traditional search for many consumers, how your brand appears in AI-generated answers is becoming as important as how it ranks on Google. Our Cred.AI service exists specifically to address this.

SEO and paid search aren't our core specialisms, but through Cred.AI we offer AI visibility optimisation, which is rapidly becoming as important as traditional SEO. Where clients need SEO, PPC or specialised technical support, we work with trusted partners to ensure your digital strategy is joined up.