In today's competitive business landscape, establishing a strong presence and maintaining a positive reputation are paramount to success. PR serves as the foundation for fostering meaningful connections between your brand and its audience. At RNN Communications, we understand the pivotal role PR plays in shaping brand perception and driving growth.

What is PR? PR is managing how others see and feel about a person, brand, or company.  It can go beyond publicity, it's about cultivating relationships, managing crises, and enhancing brand credibility.

Here's how PR can benefit your business or brand:

Enhanced Brand Visibility: Through targeted PR campaigns, your brand can gain exposure across various media outlets, reaching a wider audience. By securing media coverage, crafting compelling press releases, and leveraging social media platforms, PR can amplify your brand's visibility and presence.

Build Trust and Credibility: PR helps position your brand as an authority in your industry, fostering credibility and consumer confidence. By effectively communicating your brand's values, achievements, and commitments, you can cultivate belief among your target audience.

Reputation Management: A well-executed PR strategy can help ease reputational risks and manage crises effectively. Through proactive media relations, stakeholder engagement, and strategic messaging, PR can safeguard your brand's reputation.

Drive Engagement and Brand Loyalty: PR efforts can facilitate meaningful interactions with your audience, nurturing engagement, and brand loyalty. By sharing compelling press releases, responding to feedback, and engaging in conversations, you can forge deeper connections with your customers and cultivate brand advocates.

Support Business Goals: Ultimately, PR aligns with your broader business objectives, whether it's increasing sales, launching new products, or expanding into new markets. By integrating PR into your overall marketing and communications strategy, you can amplify your efforts and achieve tangible results.

At RNN Communications, we're committed to helping your brand thrive. With our expertise in strategic PR planning, media relations, and content creation, we can elevate your brand to new heights.

In conclusion, investing in PR is not just about managing perceptions; it's about strategically positioning your brand for long-term success.

We have announced our first wave of Development Awards for young people supported by The Prince’s Trust

Celebrating ten years in business, we are proud to be supporting The Prince’s Trust which will see young participants in Northern Ireland being granted Development Awards to help them to reach their full potential and pursue their passion. The Awards aim to help young people overcome financial barriers that might otherwise prevent them from accessing education, training or employment.

With a goal of funding ten Development Awards over the next two years, the first wave of funding will help six young people cover the cost of course fees, tools or equipment to help them achieve their goals. Our Director Riki Neill, has also committed to becoming a mentor with the charity.

When speaking about the relationship, Riki adds: “Over the past decade, RNN has provided job roles and opportunities for many team members, helping them to grow and fulfil their potential. In addition to creating epic campaigns, enriching the lives of others is super important to the team, and to me personally.

“Delivering award-winning, stellar work for clients is a given but that’s not enough. We’ve given to many charities over the years, supported numerous CSR campaigns, and provided pro bono support and consultancy, but to mark RNN’s ten-year anniversary, we really want to make a tangible difference to others. This is where the incredible work of The Prince’s Trust comes in.

“By funding Development Awards, we can specifically help to encourage others to follow their passion and foster the ambition and spark that we’re fortunate enough to enjoy every day at RNN.”

Adding her thoughts, Suzie McFarland, Youth Development Lead at The Prince’s Trust says: “Our Development Awards play a key part in helping young people take their passions further, leading to purpose, employment, training and more opportunities. This partnership with RNN will make a real difference to young people in Northern Ireland who are facing financial barriers. We are also delighted to have Riki’s support in our ambition to enable young people to live, learn, and earn.”

Riki adds: “Since day one, my focus has been on building a creative, positive and progressive agency culture. Marking ten years, I’m so honoured that both my first and second team members, Jolene Kelly and Jill McLernon, have grown and flourished with the business, and today, both Jolene and Jill play key roles in the success and growth of RNN.

“Our wider team includes some truly special and talented team members, and it’s our collective efforts that have ensured it’s been such a successful decade in business with so much more to come. We’re excited about growth, about our clients and new services, and what the future holds, and we’re focused on progress.”

The Prince’s Trust in Northern Ireland supports thousands of young people each year into jobs, education and training. The charity believes that every young person should have the chance to succeed, no matter what their background or the challenges they are facing. The Trust helps those aged 11-30 to build the confidence and skills to live, learn and earn.

Reflecting on an insightful day spent at our Vision, Mission & Culture workshop led by the incredible Peter Magee from Action Coach, Bangor. The experience was an exploration of the elements that shape our path ahead here at RNN Comms.

Vision: We gazed into the future and created a vision that pulls us towards success. This will keep us focused and motivated, no matter the challenges!

Mission: With a clear vision in mind, we mapped out our mission – a goal that paves the way to realising our aspirations. It's all about the how – the strategies, the actions, and the pursuit of excellence.

Culture: Perhaps the most fun part was cultivating the culture that will accompany us on this journey. We're not just a PR company, we're a team bound by shared values, trust, and a collective commitment to growth!

As we all left the workshop, we felt a sense of purpose and enthusiasm. Time to apply what we have learnt and push ourselves towards success!

(Do the prep, just like we do for clients!)







Social Media Audits

As a fully integrated PR & Communications agency, we deliver a wealth of services to clients in NI, Ireland and beyond. Each communications plan is bespoke. Following agreement on the communications strategy, we use a variety of tactics from our comms toolbox to meet clients’ requirements. Our toolbox is large and growing.

This month we’re focusing on a relatively new service, Social Media Audits.

What is it?

An in-depth analysis of the current performance of your social media channels and content, as well as conducting an overview of competitor presence on social media. We assess performance and content, identifying areas for improvement and opportunities to optimise communications on social media with a view to growing audience share and engagement with your target audience.

Why do it?

Utilising the information gained from the audit, we will deliver recommendations for social media activity moving forward, as well as new ideas on how to optimise comms on social media in order to grow your audience and increase engagement with customers and potential customers.

Each social media audit also contains specific suggestions, tailored to the objectives of each organisation, designed to help the audited organisation to take their social media communications to the next level, spreading their message to a wider audience and increasing engagement and sales (where applicable).

Social Media Audits can be a powerful resource, and in particular for in-house teams.
Don’t just take our word for it…

“RNN Social completed an excellent audit for our business’s social channels. This was much more than just analysing our accounts, and covered best practice, useful content creation tips, structures, measurement and actionable points. It’s been of great value to have experts cast their eyes over our efforts and make practical and informative recommendations on how we can improve further.

“Since receiving the deep dive audit, we have implemented many of the tips and tricks, and already noticed a greater level of engagement across our channels.” – Allison Matthews, Marketing, Thompsons Feeding Innovation.