At RNN Comms, we love nothing more than rolling up our sleeves and coming up with fun, quirky sampling ideas that stop people in their tracks. There’s just something about getting a brand straight into people’s hands - it’s simple, memorable, and when done right, delivers big results.
Whether it’s sweets, snacks, beauty products or something completely unexpected, we know a great sampling moment can spark conversations, smiles, and can lead to purchase and talkability for a brand.
Sarah and Tara have been the brains behind this one, after the client reached out to them earlier this year looking for a fresh way to get people talking - and tasting.
The brief
Bazooka Candy Brands approached us with a clear goal: to boost brand awareness and drive product trial across the island of Ireland. The focus was to make real-life connections with people, not just rack up online impressions, by getting its products directly into the hands of consumers in fun, memorable ways. Standing out in a busy market, especially with younger audiences and families, was essential.
The solution
We rolled out an experiential marketing campaign, built around interactive sampling activations in some of Ireland’s busiest shopping centres and family parks.
From branded kiosks and usherette trays to feather flags, uniforms, stock logistics, and a dynamic sampling team - every detail was designed to bring the Bazooka brand to life. Our sampling team handed out free samples of Bazooka’s bold, flavour-packed products and were on hand to talk about the products and answer any queries shoppers had.
This hands-on approach gave people the chance to experience the products for themselves – and for free - to see the bright packaging, the range of products, and taste the sweets right on the spot. It turned curiosity into a mouth-watering tasting session, making the brand feel fun and memorable on the spot.
The outcome
Early results have been great. We’ve handed out thousands of samples, and shoppers have responded really well. The on-site video content means Bazooka can keep the buzz going on social media too.
For Bazooka, this isn’t just about free sweets - it’s about building genuine brand awareness through real moments with real people.
Conclusion
Experiential marketing works because it turns brand engagement into an experience people remember. By creating fun moments that tap into the senses, we help brands like Bazooka build real connections with new and existing customers.
And with more activations planned for the summer, there’s plenty more to come.
