RNN’s worked alongside Tate - an industry-leading global provider of innovative next-generation solutions for raised access floor, structural ceilings, and data centre solutions - to support the launch of Tate Grid+ LEC, a next-generation ceiling solution for data centres that delivers better performance, lower embodied carbon and facilitates an easy install.
The brief was to create a content‑rich launch campaign that would educate, influence and generate demand across technical, commercial and sustainability‑driven audiences. The content needed to articulate performance benefits, sustainability advantages, and the ease of installation, all while showcasing Tate’s market-leading credentials and expertise.
RNN developed a multi‑layered content strategy built around high‑value insights from Tate’s own engineering, sustainability and product experts. This ensured credibility, accuracy and sector relevance.
Our approach included:
We mapped content to the needs of each audience tier, ensuring messaging alignment across data centre developers, architects, contractors and installers, while tailoring depth, technicality and format to each group.
To meet the demands of different channels and trial various mediums, RNN worked with the team at Tate to produce a suite of content including:
Each asset was built to work independently, but also as part of a cohesive, multi‑touchpoint launch journey.
We facilitated in‑depth interviews, giving the Grid+ LEC launch a powerful layer of authenticity. This ensured that all messaging — from carbon reduction to installation methodology, came directly from the people who engineered the product.
A comprehensive content suite that delivered powerful and relevant messaging for Tate’s sales teams across multiple territories.
Improved market understanding of Tate Grid+ LEC’s performance, sustainability and installation advantages.
Clear, consistent messaging that resonated with developers, contractors and installers.
A launch package that can be easily updated and repurposed as Tate meets new customers, expands its product range and enters new markets.
