Kingspan Kickstart Sports Fund

We developed and delivered an integrated PR and comms campaign designed to reach athletes where they live, train and compete, nationally and regionally.

• High-profile launch: The fund was officially launched with Shane Lowry, followed by Johnny Sexton in its second year, supported by a national news release issued across Irish and Northern Irish media - including national, regional and sports titles.
• Stakeholder & community outreach: We conducted targeted engagement with sporting bodies, clubs and organisations across Ireland, ensuring the message landed directly with those most likely to benefit. Over 60 sporting organisations were contacted as part of this outreach.
• Search for Ireland’s athletes: Thousands of entries were received from across the country - a clear signal that the fund resonated with grassroots sport.
• Content creation: Shane Lowry video content was edited and shared across Kingspan’s social channels, amplifying reach and adding authenticity to the campaign.
• Social media support: Ongoing social media activity helped maintain momentum, including resharing athlete content and campaign milestones.
• Celebration event: We brought together more than 50 Kickstart Sports recipients for the first event at the iconic Ikon Innovation Centre, featuring Q&A sessions with athletes including Seán Reffell.
• Event management: From invitations and RSVPs to on-the-day coordination, photography, videography and client liaison, we handled all event organisation and delivery.
• Regional Comms: Each funded athlete became a local story, supported by tailored regional press outreach, resulting in widespread coverage across towns, counties and communities.
• Ongoing client comms: Continuous coordination with the Kingspan team ensured consistent messaging and long-term alignment as the fund evolved.