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The leading platform for skills excellence in Ireland, Worldskills Ireland is a three-day celebratory event that raises the profile and recognition of skills and apprenticeships and prepares the talent of today for the careers of the future.

It is a partnership between enterprise, industry, education, training and government, and RNN Comms was briefed to create a comprehensive PR and Comms campaign that would raise the profile of the show with industry partners, educators, stakeholders and young people from across Ireland, promoting vocational skills as a viable and rewarding career path.

The Brief

  • Create a buzz around the event
  • Deliver awareness of the show as THE place for young students go to get hands-on experience and learn about skills-based careers
  • Educate audience on the show and what it delivers. In particular:
    • Education Bodies, Associations, Schools and Industry Specific Media
    • Parents of school leavers, focus on mothers
    • Young people aged 15 -19
    • Media
  • Tap into the wider conversation around skills and further perceptions with regards to career paths, opportunities, the diversity of routes and jobs of the future

The Solution

  • RNN Comms created and implemented a multi-faceted PR and Comms campaign that encompassed print, online, trade /associations and media relations.
  • Organised and lead monthly meetings with event organisers and key stakeholders. Acted as main comms channel and sounding board
  • Implement an engaging agenda of news stories communicating key messaging and announcements from the show
  • Draft a catalogue of stories alongside ezine content to be shared with key associations and education bodies to circulate to their members
  • Issued regional releases for all 160 National finalists
  • Draft and compile a 14-page show guide
  • Liaise with Ministers Office to secure a government visit. Providing briefing docs for Education Society Presidents visiting the show
  • Offer PR and comms support during the event

The Outcome

  • Over 24,000 students from schools across the country attended – up 50% on 2022’s show
  • Exhibitor space sold out pre event
  • Visits to the show from Minister for Further and Higher Education, Research, Innovation and Science; ASTI and TUI president
  • Featured on TG4, Newstalk and many regional radio stations
  • 200+ individual pieces of coverage. This encompasses print and online media coverage.
  • Coverage across all relevant industry / associations / education and trade bodies.
  • For the first time, all 16 Education and Training Boards assembled to showcase ‘Further Education and Training’ collectively in one place.

Let’s create your success story

Team up with us to create a story that speaks to your audience, inspires them to act, and brings you real results.
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