A Sweet Campaign for Bazooka Candy

RNN has partnered with Bazooka Candy for a number of years, initially supporting the brand in Ireland through a five‑month experiential and sampling campaign in 2025. Working hand‑in‑hand with the client, we maximised activity, reached tens of thousands of consumers and consistently delivered against agreed KPIs.

In late 2025, Bazooka returned to RNN with a new challenge:

Maximise the brand’s sponsorship of Premier League side, Brentford Football Club, and create a standout consumer promotion that would resonate with fans, drive engagement and elevate Bazooka’s presence in the UK market.

The brief was to develop a high‑impact promotion with a headline prize experience: multiple winners travelling to see Manchester City vs Brentford at the Etihad Stadium.

RNN created Sweet Seats with Bazooka Candy - a bold, fan‑first consumer promotion designed to cut through football culture and reward supporters in a genuinely memorable way.

Running for eight weeks, RNN managed the campaign end‑to‑end including:

• Concept development and online promotional mechanics
• Campaign planning, management and delivery
• Partner coordination and activation
• Winner management and fulfilment

To bring the idea to life, RNN worked with specialist partners to brief and deliver a striking CGI execution, featuring the iconic Bazooka mascot, Mooz, outside Brentford’s Gtech Community Stadium. This hero asset became the centrepiece of the campaign.

We also created a dedicated “Win with Bazooka” microsite, which served as the primary entry point for the promotion and housed all campaign messaging.

The campaign was amplified across organic and paid social, influencer marketing, and Bazooka and Brentford FC’s official social channels, ensuring strong reach across both football fans and Bazooka’s core audience.

• The first-ever Sweet Seats with Bazooka campaign launched successfully
• Thousands of competition entries from Bazooka fans and Brentford supporters
• Strong engagement across social and digital channels
• The Sweet Seats concept was replicated for a UAE campaign
• Sweet Seats Campaign 2 has now launched, building on the success of the original

Sweet Seats with Bazooka demonstrates how smart sponsorship activation, when combined with creativity, digital innovation and brilliant execution, can deliver real value for brands and fans alike.