The Merchant Hotel’s rooftop garden set the stage for the 2024 PRCA DARE Awards, where RNN Communications clinched three top awards from four nominations. The agency’s outstanding work and team were celebrated across multiple categories.

One of the standout achievements from last year was the World Sheepdog Trials. The campaign, 'Top Dogs: RNN Comms X International Sheepdog Society,' was honoured as the Best Media Relations Campaign and also received the Best Low Budget Campaign award in Northern Ireland. Additionally, RNN secured the top accolade for Team, Culture, and Community.

Reflecting on the World Sheepdog Trials campaign, RNN's Founder, Riki Neill, remarked, “Winning awards and celebrating great work is only possible with exceptional clients and projects. Collaborating with the International Sheepdogs Society, John McCullough, head of the local organizing committee, and the dedicated team at Gill Hall, led by Bill Porter, was instrumental in our success.

“Hosting the World Sheepdog Trials in Northern Ireland for the first time presented a unique media opportunity. Our strategic media plan aimed to explore every angle and generate extensive earned media coverage. I'm incredibly proud of the team for securing coverage across all national media outlets, often multiple times. Highlights included filming by The One Show over four days and a visit from HRH Princess Anne, making this campaign truly memorable.”

RNN Communications also earned recognition for its exemplary workplace culture, winning the Team Culture and Community Award. The judges praised the agency, stating, “Leadership and shared values are deeply embedded at RNN. The agency exemplifies a culture where team members collaboratively build the foundation of their success.”

RNN Communications is a multi-award-winning agency specializing in consumer and corporate campaigns across Northern Ireland and Ireland, as well as social and influencer campaigns through Fetch Ireland. With a proven track record of excellence in integrated communications, these latest awards join a collection of national and local awards from the CIPR, Newry Chamber, and other esteemed bodies.

Founded in 2013 by CIPR Fellow and Chartered Practitioner Riki Neill, RNN is dedicated to delivering bold and innovative work for clients striving for excellence.

For more information about RNN, visit the agency’s new website at

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