Want to stay ahead of the curve? 🤔

Here’s the monthly roundup of social media platform updates shaping strategy for creators, brands, and PR professionals.

  1. Instagram Rolls Out “Restyle” via Edits (AI-Powered Video Styling)
  • Instagram introduced Restyle, an AI-powered feature in its edits app that lets creators restyle videos using preset visual themes.
  • Full integration into Instagram is coming soon, and open-ended prompts are on the roadmap.
  1. Facebook Reels Now Default for All Video Uploads
  • Meta has made Reels the default format for any video uploaded to Facebook - regardless of length, aspect ratio, or orientation.
  • This reflects Meta’s push toward a video-first strategy, helping brands simplify repurposing and extending content reach across the platform.
  1. TikTok's New AI Tools for Ad Creation

TikTok debuted AI tools to help generate ads faster:

  • Text‑to‑video: Generate a video from a written prompt.
  • Image‑to‑video: Create a video from product imagery and descriptions.
  • Product showcase ads: Use product images and select a model to simulate use of the item.

Key Takeaway

This reflects a social media landscape that is increasingly centred on automation, relevance, and commerce, where algorithms and AI-driven tools are shaping how content is discovered and consumed.

As platforms continue to prioritise personalised experiences and seamless shopping features, brands that remain agile and adapt quickly to these changes will have a clear advantage. Those who experiment with emerging creative formats, such as interactive content, short-form video, and augmented reality will not only capture attention but also foster deeper engagement.

By staying ahead of social media trends and leveraging the latest tools, brands can cut through the noise and truly stand out in a crowded digital space.

If you'd like to learn more about our social media services, feel free to get in touch with us at riki@rnncommunications.com - we'd love to hear from you!

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