Social media is evolving fast, and 2025 is shaping up to be a year of big shifts. Whether you’re a brand or creator, here are three trends you need to know and one major thing to watch out for.
Trend #1: Authenticity is King
People crave real, unfiltered content. Brands and influencers who prioritise transparency, storytelling, and genuine engagement will win.
Trend #2: Social Entertainment
Platforms like TikTok, Instagram, and YouTube are prioritising engaging, binge-worthy content. Short-form videos, and funny creator-led storytelling will dominate feeds.
Trend #3: AI is Changing the Game
Expect AI to drive better audience insights, automate engagement, and even create content—though knowing when to keep it human will be key.
WATCH OUT: People Know When You’re Using ChatGPT
AI tools like ChatGPT can be great, but overuse makes content feel robotic. Users value personality and authenticity, so if you’re relying on AI, make sure to add a human touch. Edit, personalise, and infuse your voice into everything you post.
In 2025, staying ahead means embracing authenticity, leaning into social entertainment, and using AI wisely.
