Riki's Read: August 2025

Hello hello there!

At the time of writing, I asked ChatGPT how many people are using its services daily…here’s what it said:

The most recent and reliable data from OpenAI and industry coverage indicate that ChatGPT now processes about 2.5 billion prompts per day worldwide - a dramatic increase from approximately 1 billion daily prompts seen in late 2024.

Why this is important: this is roughly a 150% increase in six months from 1 billion in December 2024 – and in just a couple of years, it’s narrowing the gap on Google.

Google is by far the leader in search with approx 13 – 14 billion searches daily but Chat GPT is now in second place and climbing. 

And it’s not just the stats…it’s how LLMs are weaving into day-to-day conversation. From initially reading about AI in PR news and tech newsletters, it’s now being much more commonplace. Recently, one of my pal’s 13 year olds asked me for advice for career options. We opened ChatGPT, worked through a series of questions, and after about 5 minutes, received 4-5 viable job suggestions that seemed to be nailed on based on my little pal’s personality, attributes and skills. 

Another friend’s daughter used AI to help her write a letter to her mum pitching why now was the time to get her nose pierced, and at our gym, ChatGPT is the ‘go-to’ for recipe suggestions, counting macros and nutrition info.

But how will this impact brands and organisations? 

Two words: SEARCH and RECOMMENDATIONS

In 2025, people aren’t just Googling, they’re asking ChatGPT about sectors, businesses or for recommendations. If the LLM model can’t find or verify you, you don’t exist.

ChatGPT is making recommendations and how you’re represented online is its source. No representation and you’ll lose out. 

I recently asked several questions with regards to our clients – thankfully, most ranked well - but in some instances, especially with regards to one professional services client, they were surprisingly further down the rankings, which is a clear red flag to me.

The world is changing…what worked in the last ten years, or even last year, has evolved and new tactics are required to stay relevant online and for a new wave of consumers who will be AI natives.

Introducing CredAIble by RNN

CredAIble is a strategic PR offering that helps brands increase their presence, accuracy, and influence in AI-powered platforms like ChatGPT, Google Gemini, Claude, and Perplexity.

Essentially, it offers AI visibility optimisation, and the goal is to ensure our clients' brands are discoverable, cited, and correctly positioned in AI-generated answers across tools now replacing search.

CredAIble helps brands understand, shape and strengthen their digital perception and footprint, delivering a digital footprint for clients through both organic and paid for content creation that’s relevant and is ranked.

Do you want to be the ‘go to’ business for ‘five star stays in Northern Ireland’, ‘best beds in Ireland’, ‘top accountants in County Down’, ‘cleanest energy drinks in Ireland’ and so on…if so, we need to work hard to gain relevancy and the attention of LLMs (large language models).

How the Service Works

Step 1: Digital reputation audit

• We begin with a deep-dive scan of how brands/ organisations are being perceived online.
• Using a combination of AI sentiment analysis, search engine ranking insights, news coverage, review platforms, forums, and social media to identify what’s being said, by whom, and with what emotional tone.
• This phase uncovers:
  • Strengths to amplify
  • Risks or misperceptions to address
  • Keyword and narrative gaps in your digital footprint

Step 2: Reputation blueprint

• Based on the audit, we create a tailored Comms & Content Strategy designed to:
  • Elevate your brand authority in your sector
  • Generate positive earned media and shareable content
  • Redirecting or reframing negative sentiment
  • Positioning key spokespeople or leaders as trusted, quotable voices
• This may include a mix of:
  • Press outreach
  • Thought leadership pieces
  • Strategic interviews and speaking opportunities
  • Digital storytelling campaigns
  • Online review optimisation and moderation planning
  • Website optimisation

Step 3: Activation: Making your brand discoverable

We implement the strategy, identifying the best moments, media, and channels to influence - aligning with how AI platforms gather and interpret brand information.

• We track narrative impact in real time, flagging opportunities and threats.
• Content is calibrated to both boost search visibility, AI discoverability and resonate with your key audiences.

Step 4: Continuous monitoring & sentiment optimisation

The digital landscape - and how LLMs interpret it - is constantly evolving. We ensure your brand stays visible and accurately positioned with ongoing analysis and optimisation.

• Ongoing AI-powered monitoring measures:
  • Shifts in sentiment and public tone
  • Changes in media reach, credibility, and engagement
  • New risks or misinformation spikes
• We provide monthly reputation health reports with metrics and recommendations.
• We adjust, review and flex the strategy based on trends, public sentiment and algorithmic shifts.

So, you’ve heard it here first. The official launch of CredAIble is coming soon, and we’ll be providing more details on how the service can help clients. In the meantime, if you’re keen to discuss this, please do reach out to me on riki@rnncommunications.com  

For now, it’s over and out.

Riki 

PS - if you’re a little scared of AI - don’t worry, we were too. As a starting point, why not check out what ChatGPT says about your business? And the current advice is to have a paid account to ensure your data is secure, and also, turn off ‘learning mode’. You can do this via:  Your Profile > Settings > Data Controls > Improve the model for everyone > Switch off the toggle.