We are now operating in the era of purpose driven communications:

pur◦pose n.
- The reason for which something is done or created or for which something exists.

PURPOSE will be a major factor for all businesses and organisations. It is time for brands and agencies to adapt.

  • What is your purpose?
  • What is the purpose of your product/services?
  • What’s the purpose of this marketing activity? How is it helping society, is it contributing, are you as a company contributing?

Public Relations is one of the most effective ways to build a solid reputation for your business and let people know about it. Companies who invest in purposeful PR can see larger and better ROI.

When used effectively, PR can transform the profitability of a business, can help a business bounce back from times of crises and can create a community that believes in the need for that organisation. Doing PR effectively and with purpose is more than the reach of a Facebook post. It’s about how an organisation is contributing, communicating with its stakeholders, reaching new audiences, and helping businesses to deliver on their core goals.

So, post COVID-19 and post-lockdown, what will be the purpose of public relations in your business? How can your business and marketing be more purposeful?

Make it a difference, it matters.

“Efforts and courage are not enough without purpose and direction.”

John F.Kennedy

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