Recently, Fetch Ireland was approached by Blumáin Organic Skincare on a campaign that not only showcased the brand's amazing natural products but also leveraged the power of influencer marketing.
Let’s dive into how Fetch Ireland executed this campaign successfully!
Identifying Influencers: Fetch Ireland handpicked 15 influencers who aligned perfectly with Blumáin's target audience. These influencers were chosen not just for their following but also for their genuine interest in organic skincare and beauty. Each influencer received a brief and a list of content requirements.
Crafting Engaging Content: Fetch Ireland worked closely with the influencers to craft authentic content that highlighted Blumáin's unique selling points. From product reviews to skincare routines, each piece of content was tailored to appeal to the influencers' followers while staying true to Blumáin's brand.
Fetch Parcels: Each influencer received a parcel containing Geranium & Orange Cleansing Oil and a Hyaluronic Acid & Multi Vitamin Face Serum from Blumáin's Organic Skincare.
Post-Campaign: Fetch focused on re-sharing content and keeping comms going with each influencer to check in on progress and monitor engagement.
The result? A highly successful campaign that increased brand visibility for Blumáin Organic Skincare and a reach of over 100k on Influencer content. Fetch Ireland’s strategic approach to influencer marketing, coupled with Blumáin’s exceptional products, created a winning formula that resonated with consumers and influencers alike.
In conclusion, the Blumáin Organic Skincare campaign stands as a testament to the power of collaboration, authenticity, and strategic planning.
Want the same results? Email: hello@fetch-ireland.social for more information.
