SJH Fulfilment, expansion, job creation and growth to a new level 

RNN Communications was approached by SJH Fulfilment at a moment in their existence when a number of things were coming together for them; a new warehouse in Greater Belfast was opening, a new brand identity, new member of the management team and a new ambitious 10 year strategy.  Therefore they came to RNN Communications to create, co-ordinate and manage a strategic media relations campaign to celebrate each of these significant organisational developments. 

 The new Belfast-area facility provides capacity for 120% growth and up to 30 new roles, including fixed-term, peak-season positions, while strengthening SJH Fulfilment’s ability to deliver storage, picking, packing, dispatch, returns and customs support across Northern Ireland, Great Britain and Ireland. With a refreshed brand identity and a new 10-year strategy targeting 20-fold growth, RNN Communications was tasked with positioning the expansion as more than a warehouse opening: a significant statement of ambition, job creation, client service and market opportunity, underpinned by the company’s expertise in navigating the Windsor Framework and Northern Ireland Protocol. 

RNN Communications developed a phased media relations strategy designed to create a strong launch moment for SJH Fulfilment’s new 80,000 sq ft Moneyreagh warehouse while sustaining interest in the company’s wider growth story.  

 A five stage strategy was therefore devised to communicate these messages: 

1. A lead business press release brought together the new facility, refreshed brand identity, increased capacity for growth, potential for 30 new jobs and the launch of an ambitious 10-year strategy, supported by comments from Managing Director Stephen Henderson on growth, client service and market opportunity. 
2. A second press release was created for titles serving Moneyreagh, Kilkeel and the wider County Down area focusing on the business’s success and highlighting the new roles from a recruitment perspective.  
3.  Targeted media activity also positioned SJH Fulfilment as an experienced fulfilment partner across Northern Ireland, Great Britain and Ireland, highlighting its storage, picking, packing, dispatch, returns and customs support capabilities, as well as its expertise in managing the Windsor Framework and Northern Ireland Protocol, with an interview arranged with the Belfast Telegraph’s Business Correspondent. 
4.  The campaign was then tailored for specialist trade audiences and an interview done by Managing Director, Stephen Henderson with Freight and Logistics Magazine positioning SJH Fulfilment as a leading business able to expertly manage the requirements of the Windsor Framework and Northern Ireland Protocol. 
5.  Finally RNN Communications prepared a dedicated Head of Operations appointment release for local business press.  

 To support the media rollout, RNN Communications planned a professional photography and videography day at the new warehouse, capturing Stephen Henderson, the senior team, the new Head of Operations, clients and the facility in operation. 

The business, local and trade media release generated: 

• 7 pieces of business coverage- Irish News, Newsletter, Belfast Telegraph, Northern Ireland World, MSN, Business First and Business Eye 

• 2 pieces of trade coverage- Freight Business Journal and Logistics Matters 

• 2 pieces of local coverage- Newry Chamber and Mourne Observer