Client: Oasis Travel
Category: Travel / Luxury / Honeymoons
Market: Northern Ireland
Services: Brand Positioning, Campaign Storytelling, Content Development, Service Repackaging
RNN identified an opportunity to repackage Oasis Travel’s existing honeymoon planning service into a more distinctive and aspirational customer proposition, creating the Oasis Travel Honeymoon Boutique to better showcase the brand’s luxury travel expertise.
Oasis Travel already offered expert honeymoon planning, but the service needed a clearer identity that would feel more premium, personal and appealing to engaged couples.
The brief was to position Oasis Travel as the trusted specialist for bespoke honeymoons, highlighting its first-hand destination knowledge, tailored planning and personal support throughout the customer journey.
RNN developed the Oasis Travel Honeymoon Boutique, a dedicated luxury honeymoon concept built around creating once-in-a-lifetime journeys designed around each couple.
The messaging focused on romance, reassurance and expertise, positioning the service as personal, curated and stress-free. It highlighted Oasis Travel’s Portfolio Team, their knowledge of destinations including the Maldives, Seychelles, the Caribbean, Thailand, Italy and Mauritius, and the added value of booking with a real travel specialist.
The campaign also promoted key service features including bespoke itineraries, luxury accommodation, romantic touches, travel protection and honeymoon gift vouchers.
The Honeymoon Boutique gave Oasis Travel a clearer, more compelling proposition for the honeymoon market.
It transformed an existing service into a more premium and emotionally engaging experience, helping couples understand the value of expert, personalised honeymoon planning.
The concept also created a dedicated campaign platform through www.oasis-travel.co.uk/honeymoons, giving Oasis Travel a stronger story to promote across its marketing channels.
