McCalls of Lisburn 70th Birthday Celebrations

RNN Communications was approached by McCalls of Lisburn to create, co-ordinate and manage a media relations campaign celebrating the menswear retailer's landmark 70th anniversary.

One of Northern Ireland's most established family-run retail businesses, McCalls has been a trusted name in men's fashion since it first opened its doors in April 1956 and with the third generation of the McCall family now at the helm, the milestone presented a compelling opportunity to showcase both the brand's rich heritage and its exciting future direction. With the business spanning 12,000 sq ft in the heart of Lisburn, RNN Communications was tasked with bringing that story to life across regional and trade media.

RNN Communications developed a business and trade-focused press release, paired with a suite of professional photography showcasing the store and its four family directors, to tell the McCalls story to both new and established audiences.

The press release was crafted to highlight the brand's 70-year heritage, its evolution under third-generation family ownership, and its growing reputation as Northern Ireland's destination for premium menswear and occasion wear.

Alongside this, RNN Communications identified and secured a range of media opportunities throughout April 2026, maximising the anniversary month to generate sustained coverage and keep McCalls front of mind across key regional and trade titles.

The business and trade media release generated:

• 7 pieces of online coverage- Newsletter, Ulster Star, Northern Ireland World, Ulster Tatler, Insider Media, Business First and Business Eye
• 3 pieces of published coverage- Ulster Star, Ulster Tatler and Business First
• Creating a joint reach and readership of- 366,800
• Additionally the local paper to Lisburn created a celebratory webpage and drove traffic to it through its accompanying social content