Client: HomesNI
Category: Property / Lifestyle
Market: Northern Ireland
Services: Content Strategy, Video Production, Social Media Content, Campaign Management
RNN created “Behind Closed Doors” for HomesNI - a playful, personality led video series designed to build brand awareness, grow online reach and engage audiences beyond traditional property content.
HomesNI wanted to explore new ways to build brand awareness, grow its online reach and connect with audiences beyond traditional property content.
The opportunity was to create a warm, engaging and recognisable content series that would showcase real homes, real people and local stories. Through video-led content, the series would help add personality to the HomesNI brand, position it as a source of home inspiration and create a stronger platform for audience growth, engagement and future partnerships.
RNN developed “Behind Closed Doors” as a fun, engaging video series that took viewers inside the homes of well-known personalities from across Northern Ireland.
Each episode revealed a series of clues about the homeowner, encouraging audiences to watch, guess and engage before the owner was unveiled at the end. The format combined home inspiration with personality-led storytelling, giving HomesNI a distinctive and highly shareable content series.
RNN developed “Behind Closed Doors” as a fun, engaging video series that took viewers inside the homes of well-known personalities from across Northern Ireland.
Each episode revealed a series of clues about the homeowner, encouraging audiences to watch, guess and engage before the owner was unveiled at the end. The format combined home inspiration with personality-led storytelling, giving HomesNI a distinctive and highly shareable content series.
