Food Co- 100 Store Openings

RNN Communications has been the retained PR agency for Food Co, the company behind Jamaica Blue and Muffin Break café brands, for several years. With deep knowledge of both brands, RNN was well-placed to capitalise on a landmark moment: the opening of Muffin Break in Worthing marked the 100th store opening across the two brands combined.

A milestone of this scale deserved more than a standard opening announcement. The brief was to transform a routine store launch into a genuine celebration generating meaningful media coverage, engaging the local community, and reinforcing the brands' UK growth story to trade and consumer audiences alike.

RNN developed a 100th store campaign built around the significance of the number itself, weaving it into every element of the launch. Local media were targeted alongside national trade press, ensuring coverage that resonated both in the community and across the industry.

The business and trade media release generated:

• Generated 4 pieces of online trade and regional coverage across Retail Times, What Franchise, The Argus and Sussex World, achieving a combined reach of over 1 million readers.
• What Franchise amplified the story on LinkedIn, earning 99 likes and 7 positive comments demonstrating strong engagement within the franchising community.
• Food Co’s LinkedIn profile celebrated the milestone generated 153 likes and 6 positive comments, reflecting genuine internal pride and advocacy for the brand.
• A highlight showreel was produced compiling a selection of coverage, creating a lasting asset to showcase the milestone internally and support future brand storytelling.