Client: Bazooka Candy Brands
Category: Consumer / FMCG
Market: Ireland
Services: Sampling Activation, Influencer Relations, Campaign Reporting
Bazooka Candy Brands brought colour, flavour and fun to consumers across Ireland with a summer campaign designed to drive product trial, build awareness and create playful brand moments.
Through sampling activations and influencer activity, RNN helped the brand reach family audiences at high-footfall locations and online through creator-led content, sparking engagement and generating valuable insights for future campaigns.
RNN Communications supported Bazooka Candy Brands on a summer sampling campaign designed to drive product trial, increase brand awareness and create fun, playful brand moments with key target audiences across Ireland.
Working across both sampling activation and influencer activity, RNN was tasked with helping the brand reach consumers in high-footfall locations, while also extending campaign visibility online through creator-led content showcasing Bazooka Candy and Juicy Drop products.
RNN developed and delivered a packed summer calendar of sampling activations across multiple locations in Ireland, bringing Bazooka Candy Brands directly to consumers through colourful, engaging brand experiences.
To help attract attention and encourage product trial, the campaign included bright on-site branding and a custom-made, fully branded 3D interactive artwork installation.
Locations were carefully reviewed throughout the campaign, with Emerald Park emerging as a standout performer thanks to its family audience, steady footfall and strong visitor interest.
Alongside the sampling activity, RNN identified 60 influencers across Northern Ireland and the Republic of Ireland to test and review products in line with the sampling calendar. Influencers created fun, colourful content including unboxings, taste tests, reviews and reaction videos, helping to extend the reach and personality of the campaign online.
The all-Ireland sampling campaign reached 35,000 thousand consumers across multiple locations, driving direct product trial and increasing awareness of Bazooka Candy Brands.
Emerald Park was identified as the strongest-performing location, delivering particularly high engagement from family audiences and reinforcing the value of entertainment-led environments for future sampling activity.
RNN supported three influencer campaigns across NI and ROI, working with 60 micro influencers to reach over 200,000 accounts on social media.
Influencer content generated strong engagement and positive sentiment, with unboxings, taste tests, reviews and reaction videos proving especially effective for colourful, family-focused confectionery content.
