Why AI Visibility matters now, and how RNN Communications is delivering AI Visibility solutions
Here's a scenario that's becoming completely normal: someone needs a solicitor, or an architect, or a travel agent who actually knows the trekking routes in Patagonia, or is searching for a product that will finally sort out their bad back.
Until recently, let's face it, we all would have Googled it, scrolled through ten blue links, and picked whatever came up. Today, more and more people are just asking. They're asking their preferred LLM.
This is why AI visibility matters, and for brands who want to avail of a first-mover advantage, now is the time.
Consumers open ChatGPT, or Gemini, or Perplexity, or Claude, and they type something like: "I need a family solicitor in Belfast who specialises in probate, ideally someone who won't make me feel stupid for asking questions." Or: "What's a good ergonomic chair for someone who sits at a desk 10 hours a day and has a dodgy lower back?"
The result: the AI answers with names and recommendations. Recommendations are what's changed the conversation.
Is your business ranking? And across what platforms? And for what prompts? Where do your competitors sit?
This is what Cred-AI delivers, and not just the rankings, but also the solutions.
This isn't the same as ranking on Google, and it's not solved the same way. Search engines show you a list and let you decide.
AI tools decide for you, in a single confident answer, based on how they already understand a space. If your business isn't part of that understanding, you're not in the conversation at all.
And now for the stats: 35% of US consumers now start product discovery with an AI tool, compared to just 13.6% using traditional search (Similarweb, 2026 Generative AI Brand Visibility Index).
Consumers arriving via an AI recommendation aren't casually browsing either, they're converting. People arrive already sold, because the AI did the shortlisting for them.
It's not everyone equally. It matters most for businesses where people don't already know exactly who they want, where the decision takes a bit of thought, and a recommendation genuinely helps.
A few examples:
Basically, it's relevant to every business where the buyer starts from a problem, not a brand name. If your customers arrive already knowing exactly who they want, this matters less. If they arrive describing a need and hoping for a good answer, this is where AI visibility will change the dial.
Here's the part that makes this urgent. Research suggests the overlap between top-ranking Google pages and the sources AI tools actually cite has dropped from around 70% to below 20% (Brandlight, 2026). AI is building its own, separate view of who deserves to be recommended, largely independent of your Google ranking. That's a genuinely open field right now.
In fact, 92% of marketers say they plan to work on AI visibility, but only 40.6% are actually doing anything about it yet (ConvertMate, 2026). The brands who act early don't just get seen sooner, they start shaping what the AI thinks a good answer looks like in their space.
Authority compounds, and right now, the field is still wide open.
That's exactly why we, at RNN Communications, have put so much time and investment into building Cred-AI. AI visibility is growing fast, and we wanted a way to actually track progress and deliver real, measurable solutions, not just theory.
PR plays a huge role in this. We've always known reputation matters: authoritative placements and strong PR build trust. What's new is that we can now prove it, track that value properly, and connect your PR efforts directly to sales.
It's not an overnight fix. It's a long play. But the sooner you start, the sooner you'll see the wins.
Cred-AI measures your brand's visibility across AI platforms, including ChatGPT, Perplexity, Gemini and Claude. It identifies the gaps in how (or whether) you're being represented, and delivers the strategy to fix it, so you're seen, trusted, and accurately represented wherever your audience is looking. Full details at rnncommunications.com.
Packages start from £2,000+ per month.
There's a minimum campaign duration of three months. AI visibility builds over time rather than overnight, so we need that runway to embed real, lasting change.
Not necessarily. We provide the solutions for both on-site and off-site work, so every recommendation can actually be implemented. That said, if you do have an in-house web or IT team, that's no problem at all, we're happy to work alongside them.
Yes, you'll receive a report every month showing how the work is progressing and the impact it's having on your visibility.
In the news:
Here are some articles on our new service:
https://www.checkout.ie/technology/rnn-communications-launches-cred-ai-to-help-brands-win-visibility-in-ai-search-227977
https://www.businessfirstonline.co.uk/other-articles/rnn-communications-launches-fetch-ireland-2-0/
https://www.bangorchamber.co.uk/rnn-communications-launches-cred-ai-to-help-brands-win-visibility-in-ai-search/
https://www.businesseye.co.uk/news/communications-firm-launches-cred-ai-to-help-brands-win-visibility-in-ai-search/
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