It's not every day a PR campaign takes you to the beach, but we're certainly not complaining!
Earlier this month, the RNN Comms team headed to Bundoran, Co. Donegal, for the Euro Surf Junior European Surfing Championships, where some of Europe's best young surfing talent took to the waves.
With over 200 competitors arriving from across Europe, plenty of spectators and a buzzing atmosphere along the coast, it was the perfect opportunity to bring one of our long-standing client partnerships to life.
Bringing brands into the action
At RNN Comms, we've worked with Fisherman's Friend Ireland for over a decade, delivering PR campaigns, sponsorships and brand activations across the country.
A big part of our work is finding the right opportunities to get brands in front of the right audiences. And we're not just talking about logos on banners. We mean getting out there, meeting people and putting products directly into their hands.
This year alone, our activity has taken us from HYROX events and single running clubs to endurance trail running and influencer collaborations, including a partnership with Irish content creator James Doyle.
Our latest stop? The surf capital of Ireland.
Surf's Up in Bundoran
As one of the main sponsors of the competition, Fisherman's Friend had a strong presence across the event, and our team was on the ground to make sure we made the most of it.
Jill and Brianna swapped their desks for Donegal's coastline, meeting surfers, coaches, families and spectators throughout the weekend, while making sure every competitor received a pack of Fisherman's Friend lozenges.
Alongside product sampling, we coordinated event branding to keep the brand visible throughout the championships.
And, of course, we couldn't let a weekend like this pass without capturing some content.
We brought a content creator along to catch the action, from the impressive talent out on the water to everything happening behind the scenes.
Click here to see some content – Instagram
More than just a sponsorship
For us, great brand activation is about being part of the experience, not simply putting a name to it.
Events like the Euro Surf Junior Championships give us the opportunity to introduce products to new audiences, create genuine brand interactions and build awareness in a way that feels natural.
It's this approach that has shaped our work with Fisherman's Friend Ireland for more than 10 years, finding fresh ways to connect with consumers through the events, communities and activities they're already passionate about.
Not a bad few days out of the office!
