Under the Covers with DFI Beds

In less than one year, RNN worked with e-commerce client, DFI Beds, to help the brand grow to become Ireland’s biggest bed retailer. Initially working on social media strategy, content creation and advertising, RNN introduced a number of high-profile influencer collaborations to the marketing mix. RNN’s little black book assisted the business in creating an A list marketing team, complete with specialists in Communications, PR, Digital Advertising and SEO.

In just 12 months, the business experienced significant increases across the board – including growing its online community, the introduction of Google Shopping and PPC, a major improvement in SEO performance and brand awareness at a higher level than ever before.

Creating a truly integrated marketing campaign, RNN and its associates helped to quadruple sales in less than 12 months for the client. Now that’s a campaign worth getting out of bed early for 😊

DFI influencer