RNN Comms introduce Social Media Audits to list of services
When it comes to social media strategy and content, it can be difficult to know where to start. Many SME’s, brands and organisations already having a strong presence on social media, it can feel as though the social media ‘box’ is being ticked and the job is already done, however there are always to improve your social media presence.
Last year, RNN Communications introduced its own Social Media Audit service, which has been a huge success with clients.
What is a social media audit?
A social media audit is an assessment of social media channels, focusing on performance and content, identifying areas for improvement and opportunities to optimise communications on social media with a view to growing audience share and engagement with your target audience.
The process includes a deep dive into social media accounts covering off profile completion, branding, content frequency and subject matters and an overview of competitor activity.
The information gleaned from the deep dive allows us to formulate a comprehensive recommendation document which covers off everything from content creation and management to promotions and advertising and reporting and evaluation. Each social media audit also contains specific suggestions, tailored to the objectives of each organisation, designed to help the audited organisation to take their social media communications to the next level, spreading their message to a wider audience and increasing engagement and sales (where applicable).
“RNN Social completed an excellent audit for our business’s social channels. This was much more than just analysing our accounts, and covered best practice, useful content creation tips, structures, measurement and actionable points. It’s been of great value to have experts cast their eyes over our efforts and make practical and informative recommendations on how we can improve further.
“Since receiving the deep dive audit, we have implemented many of the tips and tricks, and already noticed a greater level of engagement across our channels.” – Allison Matthews, Marketing, Thompsons Feeding Innovation.