Now or Never

With the majority of its hospitality and catering outlets closed due to the restrictions associated with the pandemic, RNN worked with the NOW Group - a social enterprise working with people with learning difficulties and autism - to elevate the profile of its Loaf Pottery business and e-commerce website in the run up to Christmas.

With a focus on highlighting Loaf Pottery to an ROI audience, as well as reaching NI shoppers, RNN created a media outreach programme which involved engagement with media and influencers in ROI and NI and connecting with target consumer media, including the all-important Christmas gift guides.

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The campaign and associated activities helped year-on-year SALES TO TRIPLE at Loaf Pottery in comparison with the year before.

Handcrafted and beautiful mugs from Loaf Pottery were featured across Northern Ireland and Ireland, including in the Irish Times, Irish Independent, Irish Examiner and on Virgin Media’s Ireland AM.

We’re seriously thrilled to have helped to generate a campaign that promoted #potterywithpurpose #giftswithpurpose and social gifting. In fact, we were so taken with the mugs that we gifted our homes and office with a set each. Check them out at

“We ramped up our online presence and I’m proud to say that our pottery sales across Ireland and the UK have tripled. Our heart remains local but our focus has broadened considerably. As a social enterprise, all sales will be reinvested back into the NOW Group and helping us to extend our services to people with learning difficulties and autism.”
Chief Executive of the NOW Group Maeve Monaghan

Maeve Monaghan

Chief Executive of the NOW Group