Greenlight Supplements

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  • Launch of GreenLight Supplements’ CBD oil - on and offline
  • Further launch of Phytality range of health and wellness products - on and offline
  • Ongoing support for both brands

The Challenge:

  • Launching the products in a heavily regulated market where the messaging and communications surrounding the benefits of the product are prohibited
  • Educating stakeholders and the general public on CBD and the variables within oil variants, all within the communications restrictions that surround CBD products
  • Seeding of key messages through editorials in both trade and consumer titles
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The Tactics:

  • Creation of an offline plan and online social channels for both GreenLight and Phytality
  • Strong product-led photography for the GreenLight CBD portfolio of products and the launch of Phytality
  • Create a strong and visually appealing media tool kit in which to target journalists and influencers who through trial would speak on behalf of the brand and communicate the various’ products benefits
  • In-depth research and creation of health and wellness database
  • Issuing of Phytality wellbeing packs including product, branded water bottles and beautiful peonies
  • Appointment of a Phytality ambassador who would tell the story of the brand and give expert opinion on the effectiveness of the products and their benefits
  • Editorial support for B-2-B events such and the National Pharmacy Show


  • National launch for both brands, supported by social media
  • Ambassador launch in Ireland’s largest Sunday newspaper
  • Growing social channels across three platforms, also delivering customer service support
  • 1,400 listings for GreenLight’s first CBD product
  • Phytality stocked nationally by Boots and securing growing listings across Ireland
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