formerly Senior Brand Manager, Valeo Foods
Our challenge was to create and grow a Facebook page for the Fisherman’s Friend brand in Ireland, starting from zero. With a target audience of Irish males, aged 45+, the challenge was creating relevant and engaging content that would deliver on growth, reach and engagement figures for the brand and to maintain steady page growth with a modest advertising budget and a niche target audience. We elected to meet these goals by developing online content that stayed true to the brands values of strength and friendship and developing offline activities that reflected these values and provided content and engagement on the brand Facebook page.
“I engaged RNN on a number of brand initiatives and the team have been a pleasure to deal with. They work hard to deliver the brief and do so in a very enthusiastic and positive manner. Creative and results focused, RNN adds value with innovative solutions delivering beyond expectations, while keeping a keen eye on budgets.”