11km. 50+obstacles. Bogs. Ditches. A lake to cross. Bale Jumps. Net Crawls. And a wide variety of terrain to cover. For some, this sounds like hell on earth. We couldn’t wait! (To work on the project that is, not take part 😉)
We were tasked with delivering a campaign that would increase awareness of the yearly run and increase ticket sales.
The run took place in early March, one of the last big events to take place in Ireland before the lockdown!
What we delivered: