The pandemic changed everything: our working structures, our clients’ working structures, global business norms; and for me, it became clear that 2020 was also an opportunity to be brave and make some ballsy decisions.
Taking inspiration from the Law of Polarity which is based on the principle that everything has two ‘poles’ - where there’s bad, there’s also good – last year, we focused on the good.
A long-held ambition was to strengthen the agency from being a comms agency that values its people first, to really push this further and truly demonstrate my commitment in delivering on this brand value at RNN Comms. A four-day week was the holy grail, but I had no clarity on how we could achieve this, and prior to 2020, I simply wasn’t brave enough to go for it.
This changed. In late summer 2020, I made the decision that everyone in the team will trial a four-day week, with no salary sacrifice. In a nutshell, being paid for five days, but working four, therefore increasing our personal ‘happiness’ but with the commitment to maintain agency performance and profitability.
The team and I had the will to make this happen and now six months on, it’s here to stay.
We didn’t tell anyone…no clients (in fact some of them will be hearing of this first by reading this article today!). And do you know why? Because the team and I were sure that our four-day week would have NO impact on our client delivery or results. And this has worked.
How we do it….
Has it worked?
And understanding the laws… this seemed like such a big decision for years, now it’s the new normal for us at RNN. Law of relativity.
Our incredible working culture is matched by our ambition. If you’re interested in joining us at RNN Comms, we’re currently recruiting and have a number of additional positions coming onstream later in the year – see RNNCommunications.com for more info.
If you’re a business owner who is also thinking about how you can introduce a four-day week, feel free to get in touch and I’ll share our learnings.
Lastly, thanks must go to my team for making this work. To Rich Leigh from Radioactive PR who already does this (more on that here) and installed belief that it could be done; and to Jonathan McKeown from Crash Services and JMK Solicitors (view here) who is seriously forward-thinking, having already implemented this across his businesses and who generously gave me his time and invaluable insights before we put the wheels in motion.