The social network for Professionals

LinkedIn can be a powerful platform for individuals and businesses alike, but understanding the unique algorithm and purpose of the platform is important to enhance your engagement.

LinkedIn is a valuable networking site for B2B businesses and professionals who wish to expand their network and grow their business.

With an increasing number of members as well as daily users, LinkedIn is a very worthwhile social media platform that could help you boost your profile and that of your business.

Here are our top five tips to help you and your business get the most from LinkedIn:

1. Compelling content is a must

You want the content on your profile to:

  • Clearly communicate your business, your brand and your value
  • Provide value to your readers

When publishing content, remember:

  • Be consistent
  • Publish articles
  • Publish videos
  • Use #hashtags
  • Use keywords

2. Optimize your profile for mobile viewing

With everything available at your fingertips, and the advancement of mobile technology all social media accounts can be accessed anytime, anywhere. It is vital that you optimize your profile for mobile viewing.

Ensure that your profile, including all images, article headlines and videos, appear in full when viewed on the mobile app – you don’t want to lose engagement over poor user viewability.

3. Explore and connect

LinkedIn is not a popularity platform but a platform that will help you expand your professional connections and network. By connecting with key people within your industry, you will not only gain value from their content but by engaging with their posts, you have a greater chance of gaining connections from their networks.

Make sure you:

  • Send a personalised connection request each time to increase your odds of the request being accepted.
  • Connect with those who engage with your content
  • Ensure your email accounts are connected to your profile and utilize your address books to add contacts you may already know.
  • Join LinkedIn groups in your chosen industry

4. Make Use of your personal profile

Personal profiles get more views, and greater engagement therefore it is important to ensure that your personal profile is:

  • Up to date
  • Uses professional and polished photos
  • Has a personalized URL

5. Engage, Engage, Engage!!

Many social media platforms have ‘lurkers’, those that sit back and watch what is going on. On Facebook and Instagram this might be okay, however on LinkedIn is a big no, no! You need to engage to grow.

Engage by:

  • Commenting on posts
  • Like posts
  • Share posts
  • Provide content

LinkedIn, like all social media platforms, is only as useful as you make it. You need to work at your profile and engagement to get the best outcomes – but when you put in the time and effort, the results can be great!