Influencer Insights

Lucy McMullan is making a big impact in the world of bloggers and vloggers! After studying an extended Diploma in Creative Media Production, Lucy established OnlyJustMedia in December 2017.

She has recently organised The OnlyJustMedia Summit, designed for creators, brands and businesses in Northern Ireland.

As well as organising the jam-packed event, Lucy has also landed major brand partnerships with Wagamama, Ritual Cosmetics, Oh Donuts and Coffee, Aqua Twist Water, Morelli Ice Cream and charity partner Marie Curie

What do you think is the best strategy that worked well for you to get more traffic to your blog?

I’ve used a lot of strategies. For me personally, I know my niche and my target audience. I think being self-aware of those two things is massively important. I’m also very honest with my content, and I’m always trying to provide value rather than take it. I post on a lot of different platforms. At the moment Instagram works the best for me. It’s massively impactful, as I can reach anyone from anywhere in the world using Instagram direct message, and discoverability with geotagging and hashtags is fantastic. I’ve also found using LinkedIn to be massively impactful lately. I’d say those two platforms are what I’m focusing my attention on most, as they are what’s working the best for me.

How active are you on a weekly basis? How often do you communicate with your followers?

I am incredibly active on social media. I post consistently throughout the day on Instagram, and I reply to every comment I get. I’m trying to build a community of followers so naturally I have to be part of that. I’m consistently interacting. I post every couple of days on LinkedIn (trying to push that to daily). Less so on YouTube, Facebook and Twitter.

What is still your biggest challenge?

My biggest challenge currently is that I always feel like I’m not doing enough. I wish I could do more. In 10 years’ time, we’re all going to look back on social media and wish we took more advantage of it. Platforms like Instagram and LinkedIn are so massively under-priced, so my biggest ‘challenge’ is that I’m never doing enough.

What surprising lessons have you learned along the way?

Surprising lessons... that success is a longer journey than you may think. Setting yourself goals like “I’m going to get to 10k followers by the end of this month” simply doesn’t work. Having patience is key. I used to expect results faster than they were possible. Now I focus on the process rather than the results, so I always feel like I’m winning.

LinkedIn: Lucy M.

Instagram and Twitter: @OnlyJustLucy