What’s going on in the RNN world
You may or may not be aware that visual content is becoming an ever more prevalent part of digital marketing strategies. Both videos and image led posts have proven to deliver higher engagement and conversion rates than flat posts.
Enter, Instagram with their new swipeable carousel feature.
The new feature allows Instagram users to post up to ten images or videos that appear in the Instagram feed as a single post with a swipeable carousel. The feature means that you don’t have to choose just one photo or video to communicate your message and allows brands to tell a story, with the hopes of increasing engagement.
Here are some tips on how to maximise this new feature to your brand or companies benefit:
1. Tell a Story
Like a good story, try using images that have a beginning, a middle and an end. The topic could be a ‘day in the life’ of your brand, it could be multiple images of a transformation – a DIY project from start to finish, the progress of a building project. Use the opportunity to take the user on a journey.
2. Reel them in
Give users an incentive to scroll through all of the images. Use the image description to invite the user to, for example, “See how we created the perfect festival hairstyle using just a hairbrush, hairspray and a tub of glitter” and use the images to provide a step by step visual of the process. This idea can be applied to multiple scenarios, you just have to get creative in how you display them!
3. Show options and variety
The multi-image/video feature on Instagram provides a great opportunity for you to get more from your images. Perhaps you have a product that comes in multiple flavours? Or maybe you sell a jumper in multiple colours or a candle in multiple scents? Use the image carousel to display your full range and options, increasing your chances of showing something that appeals specifically to individual users.