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RNN Comms: Instead of ‘Leaning In’, we’re getting ‘Linked In’ in 2017 


We’ve all heard that ‘Content is King’ and at RNN Comms, we put this into practice each and every day, however, even we’re not ones to shy away from improving the volume of content we produce.


Original content is the holy grail and after a quick analysis of how we’re communicating at RNN, we’ve identified some areas where we could do more.

Facebook, Twitter and Instagram are all hitting the rights notes (we’ve got the stats to prove it  ) but for 2017, our New Year’s Resolution includes a focus on developing our Linked In presence.


How many of us have created a Linked In profile, updated the info and now only check our accounts when someone asks to connect? (450m users, 25% access site monthly) However, this year, with a redesign and new company pages format being rolled out, we’re anticipating that these numbers will increase!


Not one to miss a trick, we’re determined to utilise our RNN Comms page and personal profiles to build our audience…after all, Linked In is the B-2-B social media channel – so it’s time to practice what we preach! For Linked In, thought leadership, blog posts and commentary are winning the content battle, and this objective now falls under Riki’s remit.


So to keep tabs on her progress and see how our New Year’s Resolution is progressing, check out the RNN page on www.linkedin.com/company/rnn-communications and connect with Riki on https://uk.linkedin.com/in/rikineill1